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Project

Jertz's activities are quite diverse. So the challenge was to find a name and build a brand identity that does not explicitly prioritize one specific activity, and with a possibility to add future sub-brands.

Strategy

Design

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  • Zen Graphic - Portfolio - Jertz - Logo negative
  • Zen Graphic - Portfolio - Jertz - Logo color
  • Zen Graphic - Portfolio - Jertz - Icon blue
  • Zen Graphic - Portfolio - Jertz - Logo build
  • Zen Graphic - Portfolio - Jertz - Graphic
  • Zen Graphic - Portfolio - Jertz - Business card

Project details

CLIENT: Jertz

DATE: 22 february 2021

ONLINE: /

Jertz is a combination of Jeremie (business owner) and Hertz, the unit of frequency that is used in the worlds of electricity, gaming and networks. It's an abstract word that fits perfectly for presenting the activities separately, without emphasizing one of them specifically.

Jertz puts aesthetics on the same level as a perfectly functioning installation. He offers his customer an even better feeling that the installation not only works, but also becomes understandable for the customer himself. Before each project, a thorough analysis of all the different parts of the job is made. This way, Jertz offers his customer complete transparency before, during and after the works.